This free service covers everything we sell, from the largest timber, fencing or cattle handling equipment order right down to something as simple as a box of nails. The launch comes after First Milk saw operating profit grow in 2021 by 8%, while turnover hit just under £300m.We offer a FREE delivery service to all our customers within a 50-mile radius of our store in the Cotswolds. “As a co-operative, we have committed to net zero by 2040, launched a regenerative agriculture programme at scale and our members have committed to providing access to pasture for their cows – all things that consumers care about.” “Consumer interest in food provenance is growing and that consumers want to shop locally knowing that food has been produced in a way that protects and enhances animal welfare, mitigates climate change and improves biodiversity, said First Milk CEO Shelagh Hancock. Golden Hooves would enable First Milk to “communicate directly with the public” and enable members to diversify their farming businesses, the co-op added. This is central to the new brand’s proposition, which aims to represent the role livestock plays in improving for soil health, building organic matter and sequestering carbon, while supporting crop growth. Golden Hooves would provide “quality, ethical and sustainable produce” locally to consumers through self-serve machines on farms where milk is produced, First Milk said.Įach farm involved in the initial rollout uses regenerative methods on its land. It will appear in late April in Derbyshire, with plans to roll out to sites across the UK. Lumina Intelligence: UK Food & Drink ReportsĮach farm involved in the initial rollout uses regenerative methods on its landįirst Milk has unveiled Golden Hooves, a technology-led brand of on-farm vending machines offering milk, dairy and produce.
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